This Sales and Marketing Masterclass is designed to help understand the difference between sales and marketing. By taking you through the Marketing Bow Tie, you learn how to define the market you operate in and segment the market into your niche market.
By conducting a competitive analysis, we then take you to the right hand side of the Marketing Bow Tie where you are introduced to the Value Proposition that sets you apart from your competitors.
From there you learn the key to content marketing and writing effective sales and marketing copy.
Finally we move into the center of the Marketing Bow Tie where we look at your brand. You come away with a stronger understanding of marketing and how this influences the ability to attract new customers into the top of your sales funnel.